Idea Napkin No. 1

1) Hi, my name is Will Kutash and I am trying to change the way that people approach reading in a way that makes it fun, interactive, and easy to obtain new books each months.  My talents include being very resourceful, innovative, and passionate about the work I do. When it comes to my work I have always strived to do the best job possible and it shows in my work. I feel like the skills that have led me to this point will give me an advantage in the entrepreneurship world and will  allow me to see my business grow and prosper along the way.

2) The business that I have created is an online subscription website that allows customers to select up to 3 books per month that will be delivered right to their door. We hope to encourage people to start reading more books so they can expand their minds through the written word of thousands of authors. The customers will input their preference for books and our website will come up with a suggested list of books for that recipient. This way the customer can select from a large list of books that are more personalized towards their preferences.

3)   This business is targeted for people of all ages who enjoy reading and want to start doing more of it. Books are a way to connect with the characters in a fun inspiring way that keeps you wanting more. At first I had thought that this business would be better suited for children but after conducting interviews I found that this unmet need was for people of all ages. All of the customers will have the desire to increase their vocabulary, expand their minds, and dive into a world full of adventure. 

4) Reading has been proven to have many benefits such as stress reduction, vocabulary expansion, memory improvement, and stronger analytical thinking skills. These are just a few of the reasons that reading is beneficial to your health.  For kids, reading is a way to start their journey into learning and education. This business will be very useful for parents with children who want to encourage their kids to read.

5) The difference between us and other businesses that offer books is that we will deliver your pre selected books right to your door each month for a low cost. This style of business will encourage people of all ages to dive back into reading so they can reap many of the benefits that come with it. Our website will be very user friendly so that people can navigate our page with ease and find exactly what they are looking for. With the personalized list of book suggestions our customers will be able to find the perfect books for them.

I think that all of the elements that are listed above will help to contribute to the success of my business and encourage customers to dive back into reading. There will be things that I need to work out with my business plan so that the customers receive the best possible service. We will have talented graphic designers on our team to make sure the website is user friendly and easy to navigate.  A main goal for my business is to bring books to people of all ages so they are able to expand their minds and encourage others to do so as well.