Testing the Hypothesis Part 2

Who: A business that would lie outside the boundary of my opportunity would a public library that every county has in their area. Libraries offer people the chance to expand their minds with their vast collection of books. Even with all of these option you are still leaving the reader will thousands of options to choose from. My opportunity seeks to bring books right to people's doorstep that they are interested in monthly. This unmet need could help to encourage younger children to pick up a book instead of a tablet after school. Even though this opportunity is helpful to many people there still are some people who may fall outside of the boundary. Such as someone who may travel for work and not see the need for such a service.

What: The need I identified would be very beneficial to someone who is looking to grow their minds and soak in the vast knowledge that books have to offer. Even though this is monthly service some people might find this as an unnecessary expenditure if they are trying to save money for other priorities. I would say that even though this service may not be as appealing to some it could be just what someone you may know needs. With a service such as this one you would end up saving money by using this service over buying a new book every time you want something to read.

Why: Those who are inside the boundary are all seeking the same need, to expand their minds with the literary works of great authors. Those who find themselves outside of the boundary are those who had a whole range of reasons as to why this need was not necessary for them.  Based on the interviews I conducted the reasons ranged from staying on a budget to not being able to find a book that is right for their preference.

Interviews: After conducting these 5 interviews I gained valuable insight into why others might not feel my opportunity is in the best interest for them. The first interview I conducted was with a neighbor from back home. After explaining the premise of my opportunity I asked if this service is something that he would be willing to try. His answer was that he sees how a service like this is valuable but for him he was unable to spare room in his budget. This led me to start thinking of a way to lower costs and still maintain a great customer service base. The next interview I conducted was with a young nurse on her lunch break. She informed me that she has such a passion for reading but that her job takes up much of her time. A service such as this one would not be in her best interest with her schedule. During these interviews I started to wonder why people have started to read less and less and I realized is is because of technology. The next interview was with a  young mother who has a child in first grade at a local elementary school in the area. I explained the educational benefits from utilizing a service like this and she was intrigued. Her only rebuttal is that she could take the kids to the public library for free and let them chose a book. This is true but I thought to myself how many people actually still go their public library besides mothers with young children. These interviews helped me to gain beneficial knowledge into  what the customer base might be wanting for a service such as this. They also helped me to realize that people even though they might agree with the reasoning behind an opportunity it still might not benefit them


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Inside the Boundary
Who is in: Young children starting to read, Elderly folks, Those who travel often
What the Need is: A need to expand the mind through books and other written works
Why the Need exists: Many people are not reading enough

Outside the Boundary
Who is not: Those with busy work schedules, people on a budget
What the need is not: A necessary expense for people on a budget
Alternative Explanations:  People who are not interested in reading so they do not feel that this service is a necessary expense